I’ve been a boat nerd all my life, so I was stoked to work on an Instagram campaign for the Wellcraft brand (I even learned to ski behind a Wellcraft). Also, you don’t see a brief every day that includes the words “macho,” and “patriotic” and “nostalgic.” More of that, please.

Agency: Williams-Helde

Creative Director: Hart Rusen

Art Director: Ari Pal